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While the potential of AI, like ChatGPT-4, in market analysis is intriguing, let's not forget the human element and the nuances it brings. Whether it's chatting with AI interview subjects or interacting with flesh-and-blood customers, it's important to maintain a mixed approach for a comprehensive understanding. Exciting times ahead.

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Totally agree.

The framing that makes me excited about this is when we did the thirty day challenge Market Understanding was a major hurdle. This in theory gets people going so they have a much better idea and can practice interviewing (you can do this with audio today) so they are not practicing with “live bullets” the worry was they would be so nervous in there first couple of interviews that they would be not useful

The reality is they just didn’t do it.

But your key point is vital - AI’s are awesome but thy don’t buy stuff 😂😂

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Tuesday can't come fast enough Ed! gimme gimme. I want to play!!!!

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I’m working on it now - it will be out this evening Aussie Time

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Couldn't wait for Tuesday. So, I've just met David Thompson and had a great discussion. He's the Owner of 'Aussie Fresh Eats', a medium-sized food manufacturing business located in New South Wales. I can not believe the depth of material my new best friend David was able to give me. Truly extraordinary research. Thx Ed.

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Love it ! Thanks for the feedback- Fast action taking for the win!

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