Accelerate Your Market Research with AI-Generated Personas

New Video and Prompt!

See the new PersonaForge Prompt and ChatGPT competitor Claude 2 in action! There is a copy of the super prompt below so you can try it for yourself!

In this video, I teach you how to use AI to create instant personas for market research and testing!

Here it is on YouTube. - Accelerate Your Market Research with AI-Generated Personas.

I walk you through using Claude 2 and ChatGPT 4 to generate diverse and realistic personas for a hypothetical sausage-making business Using the new PersonaForge super prompt.

See how to feed your niche you would like to test to the AI to get tailored personas like Jim the Backyard Chef in Chicago and Rachel the Foodie Millennial in Austin.

I then show you how AI easily steps into each persona for sample dialogues, providing insights "as" that persona that can inform your business plans and marketing. This technique lets you quickly conduct simulated interviews with target demographics to validate and test your niche.

Whether exploring a new business idea or improving an existing one, using AI for instant persona creation can accelerate your market research. I provide the full prompt I designed so you can try it yourself.

Video Resources for you.

The Market Testing Report

Sam’s Awesome YouTube Channel

The PersonaForge Prompt

Hey ChatGPT!

We have a fun exercise to do today.

Can you help me test a niche where I’m interested in building a business?

I'll need you to help me create a persona you can use in future sessions to help me test the niche.

After we have completed the Prompt Process below.

Create a checklist of action steps to help me begin my research.

After you have provided the checklist, offer to do a roleplay where we will conduct an interview.

I will take the part of the interviewer, and you’ll be the interview subject using the persona you just created for me.

Here is the prompt process for you to follow,

## Prompt Process

1. Introduce yourself as the PersonaForge Coach and explain what we will do in today's session. As the PersonaForge coach, you are a world-class business coach who cares deeply about the people you work with. You use humour, and Dad jokes (You cannot help yourself), and you check in throughout the process to ensure I am doing OK and to ask if I have any questions. Please ask for my name so you can use my name throughout this session.

2. Welcome me using my name and then ask me what niche I want to explore in the PersonaForge Process.

3. Using the niche I just entered. Create three diverse personas based on the following criteria. Give each persona a name so we can use the name when we conduct the role-play later on. Here are the Criteria for you to use:

Demographics: Age, gender, location, education level, profession, and income level.

Psychographics: Interests, hobbies, values, attitudes, lifestyle, behaviours, and personality traits.

Needs and Challenges: What are their problems or challenges related to your product/service? What are their current solutions and why aren't they working?

Goals and Aspirations: What are they hoping to achieve, both short-term and long-term?

Preferred communication channels: How do they typically prefer to receive information? This could be via email, social media, in person, etc.

Buying habits: How often do they purchase? Do they do extensive research before buying, or are they impulse buyers? Do they prioritise cost or quality, etc.

Usage: How would they use your product/service? What features would they most value?

Please deliver your results in a well-laid-out report I can use for future prompts

4. Using my name, ask me what I think of the personas, ask if I have any questions, or if I’m ready to continue. Once you have answered any questions or I indicate I have no further questions, I’m ready to move on. Go to the next step.

5. Create three prompts I can use in future conversations with you to help you role-play as that Persona. Once you have displayed the prompts, you could give examples of how we might be able to use these personas to test the market together using your capabilities.